As with any language, one needs
to learn it one word at a time. With the rapid growth of the Internet,
a whole new set of terms and definitions have arisen. To be successful,
a webmaster needs to be able to speak the "language." Below
is a listing of some of the major terms and definitions used when
describing the process and important of link building.
Search Engine: An computerized
index of the web pages; creating a searchable database. Example are
Directory: An index
of web pages, compiled by people and organized more by topic or theme.
Examples are Yahoo, About.
Pay Per Click Search Engine:
A search engine in which the ranking of the sites is determined by
the amount paid for each click from that search engine to the site.
directories, many have added features such as news, browser based
email, online calendars and reminders, fax services, and chats and
Vortal: Is simply a
portal centered around a specific issue.
Search Engine Placement/Optimization/Positioning:
The work of trying to ensure that a website ranks high in the search
Meta Description Tag:
The tag present in the header of a web page which is used to provide
a short description of the contents of the page.
Meta Keywords Tag: The
tag present in the header of a web page which lists words which represent
the content in the body of the page.
Keyword: A word or phrase
which is used when searching for a website in the search engines or
directories. It is these words or phrases that webmaster use when
describing or explaining the content of their website.
Keyword Density: Represents
the frequency these keyword words appear in a page or in an area of
a page. It is a critical issue for search engine ranking-the more
often the keyword or phrase appears in a page, the higher its search
engine ranking. If repeated too often though, it could lead to the
page being penalized for spamming.
Spamming: It is a procedure
of abusing the normal search engine ranking techniques, such as using
hidden text, excessive repetition of a keyword, etc. This term is
also used when describing the practice of sending unsolicited bulk
Link Popularity: The
number of sites which link to a particular site. Many search engines
use link popularity as a factor in determining the search engine ranking
of a website.
Reciprocal links/link exchanges:
The process where two webmasters agree to show the other's link on
Link Building: The process
of creating inbound links to owns website. This can be done reciprocal
links, being listed in e-zines, newsletters, directories, search engines,
Link Exchange Program:There
are many variations but most normally refers to a sign-up program
where webmasters agree to host and link to a members-only links page.
A recent term used to describe some link exchange programs. These
programs are nothing more than random links on a page and really do
not help one popularity. Can be considered spamming.
process of organizing and maintaining a website's reciprocal links.
Normally a paid service.
LinksManager and Links4Trade
are two examples.
is the owner and webmaster behind Linking101,
is a website dedicated to assisting webmasters find information, resources,
and a better understanding on the power link popularity and link exchanges
has a free opt-in newsletter, product reviews, articles, and its own
unique custom link products to help give you the edge you need.