Finding good link partners

Link Building That Makes Sense: Who To Link To
“…The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way.” (Daria Goetsch, searchinnovation.com)

A Technique For Selecting Sites For Link Requests
“…I do a search at Google for a two or three word phrase that I wish I was ranked first for. Then, instead of treating all those other sites listed in the results like they were competitors, I think of them as potential link partners. Chances are not every site linked in those search results is a true competitor of your business. Those sites are competing with yours only for the search terms, not products and services.” (Eric Ward , ericward.com)

Using Google to Identify High Quality Link Targets
“ …I do a search at Google for a two or three word phrase that I wish I was ranked first for. Then, instead of treating all those other sites listed in the results like they were competitors, I think of them as potential link partners. Chances are not every site linked in those search results is a true competitor of your business. Those sites are competing with yours only for the search terms, not products and services.” (Eric Ward, ericward.com and Stephan Spencer netconcepts.com)

Six powerful ways to find link targets
Finding quality sites to target is at the heart of any effective linking strategy. ‘Quality sites’ are not the ones that are easiest to get links from but those that will drive most relevant traffic to your site. (Ken McGaffin, linkingmatters.com)